Kayla-Rae, founder of Be Wild Marketing and House of Wild, joins Jeff Dudder to talk about the realities of the modeling industry, building two businesses in Calgary, and what it takes to lead people in a high-pressure creative field.

Kayla-Rae explains how her experience working both as a model and inside agencies shaped the way she runs her companies today. She breaks down how the modeling industry actually works behind the scenes - from production companies and agency rosters to how brands select talent for campaigns. The conversation also explores the misconceptions many new models have when entering the industry and why resilience, professionalism, and patience matter more than instant success.

Jeff and Kayla-Rae discuss the intersection between marketing, content production, and modeling, and how her agencies collaborate with brands to create campaigns using real talent and creative teams. Kayla-Rae also shares her philosophy on leadership, advocating for fair pay for models, and why agencies have a responsibility to protect and support the people they represent.

Later in the episode, Kayla-Rae opens up about her personal story of spending several years in foster care before being adopted at age seven. She reflects on how that experience shaped her understanding of stability, responsibility, and compassion - values that now influence how she leads her businesses and supports the people who work with her.

The conversation touches on rejection in creative industries, the evolving role of social media in modeling, and why success in this space requires far more work than most people realize.

The Deets with Duddy is Calgary’s late-night show podcast - hosted by Jeff Dudder (@duddydoesit) - spotlighting the city’s culture, creativity, and people through unfiltered conversations with Calgary’s most interesting voices.

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