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Share Kayzen CEO Tim Koschella (ex-Applift CEO) on Bid Shading, Self-Attributing Networks, and the Differences Between In-App Vs Mobile Web Performance Media Buying
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Kayzen CEO Tim Koschella (ex-Applift CEO) on Bid Shading, Self-Attributing Networks, and the Differences Between In-App Vs Mobile Web Performance Media Buying
In today's episode, we interview Tim Koschella, CEO of Kayzen. Tim was previously the CEO/Founder of Applift, a large Mobile Performance Ad Network that he founded in 2012.
We discuss his new programmatic in-house bidder solution for advertisers, that is taking self-service advertising one step further. Also, Tim goes into differences in biddable inventory for in-app vs mobile web, and optimizations advertisers can make such as Bid Shading.
Lastly, we delve deep into Self-Attributing Networks such as Google and Facebook and how all MMPs have to pass them all user data, so they can send back which users they want credit for.
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By ThalamusIn today's episode, we interview Tim Koschella, CEO of Kayzen. Tim was previously the CEO/Founder of Applift, a large Mobile Performance Ad Network that he founded in 2012.
We discuss his new programmatic in-house bidder solution for advertisers, that is taking self-service advertising one step further. Also, Tim goes into differences in biddable inventory for in-app vs mobile web, and optimizations advertisers can make such as Bid Shading.
Lastly, we delve deep into Self-Attributing Networks such as Google and Facebook and how all MMPs have to pass them all user data, so they can send back which users they want credit for.