KCIABC Today

Marianne Sicking, a communications consultant with Kansas Gas Service, is KC/IABC's Best in Show winner for the 2015 KC Quills. She also won awards in the IABC Southern Region and more. Learn about her winning social media campaign and the benefit she experienced from her Quills win.

KC/IABC, The Kansas City chapter of IABC, 2012 International Chapter of the Year, includes approximately 200 members, in and around Kansas City, who are employed as communications professionals for major corporations, agencies and non-profit organizations. Many KC/IABC members are self-employed as freelancers or run their own companies. IABC Kansas City also welcomes student members and works with local IABC student chapters serving as a resource for young communicators entering the industry. Learn more at www.kc.iabc.com.

Hosted by Roy Harryman

Register now for the Oct. 15 luncheon at http://kciabc.com/events.

What's the business case for mobile live streaming apps such as Parascope and Blab? Jonathan Mast, director of social media at Sedgwick, is actively using these tools to promote and engage his company's brand.

Join us Oct. 15 to learn how to:

*Incorporate live streaming into your digital communications strategy.

*Get leadership buy-in to start a live-streaming program.

*Develop a content map for live-streaming success.

*Overcome and manage the risks associated with live streaming.

Mast is the director of social media at Sedgwick, the leading global provider of innovative, technology-enabled claims and productivity management solutions. Sedgwick delivers a world of expert resources to a diverse client base with nearly 12,000 colleagues in 275 offices located in the U.S., Canada, Puerto Rico and the U.K.

He is responsible for overseeing the company’s digital content strategy. Prior to joining Sedgwick, he was the senior manager of emerging media for Black & Veatch, a global engineering firm.

In his spare time, Mast is a stage dad for his teen daughter and runs ultramarathons for fun.

KC/IABC and our approximately 200 members are a part of a global network of 15,000 business communication professionals in more than 80 countries, who are dedicated to improving professional growth and strategic communications.

Our focus is providing our members with professional development, networking, career opportunities, student chapters, special interest groups and professional accreditation.

With members in marketing, public relations and communication professionals from Fortune 500 companies, small businesses, agencies, nonprofits, governments as well as freelancers and consultants, KC/IABC offers ideas, training and support for every communicator.

Intro music courtesy www.pacdv.com/sounds

Register now:

http://www.cvent.com/d/trqcmh/4W

Learn more: http://kciabc.com/events/

We have an all-star cast of KC communications pros to answer your targeted questions in an extended session following our 8 a.m. breakfast on Thursday, Aug. 20. In this podcast, Roy Harryman interviews Eric Morgenstern, CEO of Morningstar Communications, about the upcoming event. Masters forum panelists are:

Eric Morgenstern, APR Fellow PRSA, CEO Morningstar Communications

Matt Tidwell, APR, Consultant and Professor at KU

Jeannie Wilcox, Assistant Vice President, Director of Communications for Lockton Companies

Lori Wiles, ABC, Director of Marketing and Communications, Blue Cross and Blue Shield of Kansas City

Randy Williams, ABC, Senior Director, Corporate Development, Kansas City Art Institute

KC/IABC and our approximately 200 members are a part of a global network of 15,000 business communication professionals in more than 80 countries, who are dedicated to improving professional growth and strategic communications.

Our focus is providing our members with professional development, networking, career opportunities, student chapters, special interest groups and professional accreditation.

With members in marketing, public relations and communication professionals from Fortune 500 companies, small businesses, agencies, nonprofits, governments as well as freelancers and consultants, KC/IABC offers ideas, training and support for every communicator.

As a member, you gain access to the highest quality communications resources and education and an active networking community of people just like you. Don’t miss out: join KC/IABC.

The Kansas City Quills are open for your entries now. If you don’t know, the Quills are the premiere competition for KC communicators to get professional feedback and recognition for the great work that you do every day. It’s not rocket science to enter, but you can’t wait too long because the deadline for submission is April 15th. In this podcast we talk to Stacey Dickson, who is overseeing this year’s competition, and we also speak to a previous best of show winner.

Learn more and get assistance at: http://kciabc.com/kansas-city-quills/

Learn more about KC/IABC, Kansas City's premier organization for professional communicators, at www.kciabc.com.

Intro music courtesy www.pacdv.com/sounds

KC/IABC is the Kansas City chapter of the International Association of Business Communicators (IABC). KC/IABC, the 2012 International Chapter of the Year, provides professional development, networking and career opportunities for a wide variety of communications professionals. Our diverse membership represents the professions of public relations, corporation communications, marketing, design, videography, photography and more. Our members work in communications for large corporations, small businesses, ad agencies and non-profits. We’re also pleased to have a number of self-employed entrepreneurs in our ranks, as well as college students who are looking forward to a career in the field.

Join Kansas City-area business communicators at our EPIC SUMMIT — a full-day professional development event on Wednesday, Feb. 18. BCS 2015 features keynote Joe Pulizzi, author of “Epic Content Marketing,” founder of Chief Content Officer magazine and an early leader in the content marketing movement. In addition to hearing from Joe, our BCS breakout session speakers and interactive lunch-session panel guests, you’ll network with fellow communicators throughout the day. At BCS’ close, KC/IABC will recognize local remarkable communications pros and volunteers. The event is at the KU Edwards Campus in Overland Park.

Register here: http://cvent.com/d/54qyjs

Intro music courtesy of www.pacdv.com/sounds

DETAILS

Thursday, September 18

Registration: 11:30 a.m. | Lunch & Presentation: 11:55 a.m. – 1 p.m.

Member: $25 | Guest: $40 | Student: $20

Brio on the Plaza | 502 Nichols Road, Kansas City, MO 64112

Register: http://tinyurl.com/owq5unu

Southwest Airlines. Apple. Dyson. Great brands have something in common: they’ve stopped trying to emulate the competition and instead, have become the competition. How?

These companies know exactly who they are, and they know the most effective way to be different is to be exactly who you are.

Storytelling may be the new marketing buzzword, but storydoing – living out your company purpose through your writing, marketing and culture – is how you create value, develop products and services that people actually want, and ultimately, matter to your audience.

Discover the tactical methods to implement digital storydoing in your organization from marketing and brand expert Mandy Stark, Brand Director at Shield Casework, at our September 18 professional development luncheon. Participants will:

*Discover the key to real competitive advantage

*Examine successful B2B and B2C case studies

*Craft a story framework from a few facts and figures in an interactive exercise

ABOUT OUR SPEAKER

Mandy Stark heads up brand strategy for Shield Casework through fresh and relevant Smarketing planning, creative execution and social media-savvy. She’s a formidable strategist, a tenacious defender of smart, efficient thinking and a true ambassador for the Shield brand. Mandy led marketing at the design-build firm Dimensional Innovations (DI) until she was tapped for Shield, which was developed by DI’s research and product development-oriented Innovation Lab.

Her work has been published in more than 40 local, national and trade newspapers, magazines and websites, as well as in Fast Company, the Associated Press and the Food Network. She has also helped Shield and DI receive awards from SXSW Interactive, the International Design Awards, the International Design Excellence Awards, and the local, regional and national Addys. She serves on the board for the Kansas City chapter of the International Association of Business Communicators, where she was recognized as the 2014 Rising Star.

Intro and outro music courtesy of www.pacdv.com/sounds

Register for this event today: http://www.cvent.com/d/34qf3n/4W

Communicators know a brand is more than just the look and feel. It includes positioning, perception and even a sense of purpose. Sometimes to stay relevant and continue to deliver on brand promise, organizations need to rebrand. To be prepared for a future rebrand and ensure success, join us for Rebrand For Success at 8 a.m. Thursday, Aug. 21 to hear brand expert Clifton Alexander, REACTOR Design Studio, share his expertise in helping organizations rebrand.

Intro and outro music courtesy of www.pacdv.com/sounds

KC/IABC is the Kansas City chapter of the International Association of Business Communicators (IABC). KC/IABC, the 2012 International Chapter of the Year, provides professional development, networking and career opportunities for a wide variety of communications professionals. Our diverse membership represents the professions of public relations, corporation communications, marketing, design, videography, photography and more. Our members work in communications for large corporations, small businesses, ad agencies and non-profits. We’re also pleased to have a number of self-employed entrepreneurs in our ranks, as well as college students who are looking forward to a career in the field.

Kirk Hasenzahl,co-founder and president of RareWired, will be one of four panelists discussing "iPhone and iPad Apps: Tips from the Pros" at our luncheon at Brio on the Plaza on Thursday, April 18. In this podcast, Kirk discusses how companies should evaluate their need for an app, which apps to consider developing and what to do when the app is done. Learn more and register here: http://tinyurl.com/creos77

Breakdown instrumental courtesy of Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0

http://creativecommons.org/licenses/by/3.0/

KC/IABC is the Kansas City chapter of the International Association of Business Communicators (IABC). KC/IABC, the 2012 International Chapter of the Year, provides professional development, networking and career opportunities for a wide variety of communications professionals. Our diverse membership represents the professions of public relations, corporation communications, marketing, design, videography, photography and more. Our members work in communications for large corporations, small businesses, ad agencies and non-profits. We’re also pleased to have a number of self-employed entrepreneurs in our ranks, as well as college students who are looking forward to a career in the field.

Matt Dunn and Lance Yoder are part of the team involved in the re-launch of Cerner.com. Share lessons they learned about content strategy, SEO and Google's content filters as they worked behind the scenes on this massive project. Every communicator will be able to apply principles from this presentation to the content they are creating and sharing.

Want to hear more? Join Matt and Lance at KC/IABC's Thursday, March 14, breakfast at Brio on The Plaza. Register now: http://tinyurl.com/bdyz3fa Learn more about us at www.kc.iabc.com.

Breakdown instrumental courtesy of Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0

http://creativecommons.org/licenses/by/3.0/

KC/IABC is the Kansas City chapter of the International Association of Business Communicators (IABC). KC/IABC, the 2012 International Chapter of the Year, provides professional development, networking and career opportunities for a wide variety of communications professionals. Our diverse membership represents the professions of public relations, corporation communications, marketing, design, videography, photography and more. Our members work in communications for large corporations, small businesses, ad agencies and non-profits. We’re also pleased to have a number of self-employed entrepreneurs in our ranks, as well as college students who are looking forward to a career in the field.

The deadline to submit your entry for the Kansas City Quill awards (formerly called the Bronze Quill Awards) is Friday, March 15. Sara Folkerts, KC/IABC president, shares how participation in this competition and gala can distinguish your career and your company. She also provides some tips on how to submit your entry to maximize your competitive advantage. Hosted by Roy Harryman.

Breakdown instrumental courtesy of Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0

http://creativecommons.org/licenses/by/3.0/

KC/IABC is the Kansas City chapter of the International Association of Business Communicators (IABC). KC/IABC, the 2012 International Chapter of the Year, provides professional development, networking and career opportunities for a wide variety of communications professionals. Our diverse membership represents the professions of public relations, corporation communications, marketing, design, videography, photography and more. Our members work in communications for large corporations, small businesses, ad agencies and non-profits. We're also pleased to have a number of self-employed entrepreneurs in our ranks, as well as college students who are looking forward to a career in the field.