The History of the Twentieth Century

251 Keep the Consumer Dissatisfied

09.05.2021 - By Mark PainterPlay

Download our free app to listen on your phone

Download on the App StoreGet it on Google Play

Henry Ford built a successful car company based on the principle of mass production of affordable cars. But his company was eclipsed by General Motors, which had a totally different marketing strategy: planned obsolescence.

More episodes from The History of the Twentieth Century