Adam Bell, Delivery Director from marketing agency Moment, speaks to Hannah Keartland from consultancy Keartland & Co about how she helps businesses embark on their sustainability journey.

Keartland & Co work with a range of businesses and in this discussion with Adam, she explains how it is essential that the leadership already knows that becoming more sustainable is the right thing to do. She also discusses how integrating CSR into the business is crucial, rather than having it only as a small function.

While more businesses nowadays have sustainability at the forefront of their business, there are still many that don’t and others that focus on it when regulations are enforced. There are many challenges to working with business leaders on sustainability and Hannah talks about the most common objections and how she overcomes them.

Finally, she advises that businesses beginning their sustainability journey should ensure they are educated and upskilled as far as possible, to ensure they can focus on the most important areas for their business.