No matter the industry or the size of a company, the customer experience is often one of the biggest factors in long-term success. With that in mind, Keatext has set out to provide next-level customer analysis feedback. Keatext technology takes emails, surveys, chats, and all other text feedback to help companies understand the customer journey of their clients, including what can be done better.

Keatext founder and CEO Narjes Boufaden recently joined startup coach Roland Siebelink on the newest episode of the Midstage Startup Momentum Podcast. Their conversation led to a lot of insight about the importance of the customer journey, as well as Keatext’s startup journey so far and ambition for the future.