In this conversation, Claire Atkin, CEO of Check My Ads, discusses the challenges and importance of transparency in digital advertising. She explains how Check My Ads acts as a watchdog to ensure that advertisers know where their ads are placed and to combat fraud and money laundering in the ad tech industry.

Claire shares insights on building the organization from a newsletter to a nonprofit and emphasizes the need for advocacy and policy changes to create a fairer advertising ecosystem. She also talks about what it takes to take the entrepreneurial plunge, especially when nothing is certain. By taking her company non-profit, she risked losing here entire business overnight. Spoiler alert: she didn’t.

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