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Keep it Simple!!! An Interview with Margaret Molloy
Let's be honest: complexity is a disease in B2B marketing and branding. We love our jargon and acronyms, and we think the more we say the better will be the result.
In this episode we explore the virtues of simplicity with a rank expert. Margaret Molloy is the Global Chief Marketing Officer & Head of New Development at the brand strategy, design and experience agency Siegel+Gale. She is also the Board Chairperson for the New York Hub of The Marketing Society, and received the 2017 B2B Marketer of the Year award from the Drum.
About B2Branded
We're a bite-sized podcast that talks about B2B branding and communications. We interview practitioners and thought leaders to understand how to build great brands. The podcast is hosted by Ian Bruce.
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By Ian Bruce, PhDLet's be honest: complexity is a disease in B2B marketing and branding. We love our jargon and acronyms, and we think the more we say the better will be the result.
In this episode we explore the virtues of simplicity with a rank expert. Margaret Molloy is the Global Chief Marketing Officer & Head of New Development at the brand strategy, design and experience agency Siegel+Gale. She is also the Board Chairperson for the New York Hub of The Marketing Society, and received the 2017 B2B Marketer of the Year award from the Drum.
About B2Branded
We're a bite-sized podcast that talks about B2B branding and communications. We interview practitioners and thought leaders to understand how to build great brands. The podcast is hosted by Ian Bruce.