Perhaps at no time is an organization’s culture more on display than during a crisis. Jayne Hitman and Paul Robert assist credit unions in shaping their cultures to shine at just these moments.

Hitman is national relationship manager for CUNA Creating Member LoyaltyTM (CML), a comprehensive development strategy with expert guidance focused on increasing employee engagement and the member experience.

Paul Robert is CEO of FI Strategies, LLC, a strategic partner for CML. 

Hitman and Robert will appear regularly on the CUNA News Podcast in a new series on service culture. 

In this episode, Hitman and Robert discuss the value of communication during a crisis and how leadership can shape an organization’s direction through intentional, transparent messaging. As Hitman says in this interview, “Keep it simple and focus on your people.”