Our next guest, Roger Edwards is an author, speaker, podcaster, yoga instructor, and marketing professional helping people and businesses with marketing strategies, content, and social media. Roger uses his expertise to guide his clients in designing engaging campaigns. He clocked up many years in the 'big corporate' world as a marketing director for several UK financial services brands before getting out of all that and starting his own consultancy.

Bob and Roger talk about:

• Marketing is more than just advertising products and services.
• The lack of simple marketing techniques tends to over complicate the marketing process.
• How setting strategic financial goals is often overlooked as a critical aspect of successful marketing campaigns for businesses.
• Today's hustle culture can lead to burn out. Finding a balance between work and play as you strive toward your goals helps keep you fit, healthy, and happy.

Roger is the host of the popular and award-winning Marketing and Finance Podcast. Grab a copy of his new book Cats, Mats & Marketing Plans and learn how simple marketing doesn't have to be complicated. @roger_edwards