In this episode of we delve into the fascinating world of persuasion and the power of "brain glue" with guest James I. Bond, one of America's leading behavioral management specialists and the author of "Brain Glue: How to Turn Simple Products and Slogans Into Blockbusters of Persuasion."

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The discussion centers around making nonfiction ideas sticky and persuasive, exploring the 14 brain triggers at the heart of emotional selling.

You’ll Learn:

• The concept of brain glue and its role in simplifying the ability to persuade.
• The 14 brain triggers crucial for emotional selling.
• The power of metaphors and analogies in making ideas sticky.
• Strategies to apply brain glue in writing, especially for nonfiction authors.

Explore valuable insights and 3 actionable steps post-show at
https://authornationtube.com/keep-them-reading-with-brain-glue-ways-to-make-your-ideas-stick