Every time you release a new song, it makes sense to start a brand new ad campaign to promote it. And when you start a new campaign for your new song, it makes sense to turn the previous campaigns off, right? 

Wrong. 

You should always keep your highest-performing Facebook ad campaign up and running. 

This is a strategy I use to overlap existing campaigns with new ones to ensure I never lose my best one. 

Keep your good Facebook ad campaigns going.

Watch the original video on my YouTube channel.

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