When I found out the brand we are chatting about today isn't just Australian-founded, but also Australian female founded, I knew I needed to get them on the podcast! KeepCup has done something that many brands haven't - and that is to create a whole new category and coin a new term for a product that is used worldwide. I sit down today with founder Abigail Forsyth to find out exactly how she did it!Find KeepCup on Instagram @keepcupWant more Behind the Brand? Find us on Instagram and TikTok @behindthebrand.podcast

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