A study last fall by Omnicom showed a drop of those professing to be brand loyal, from 65% in March to 49% in November, with the pandemic, social issues and product pricing and availability as driving factors. Allan Levy, CEO of Alchemy Worx, joins our MCM CommerceChat podcast to talk about guarding against loyalty erosion in 2021.

Keeping Brand Loyalty as Eyes Wander

MCM CommerceChat, where we explore all aspects of direct-to-customer commerce. Hear from key thought leaders on eCommerce, Operations and Fulfillment, and Marketing, as well as new technologies and trends that shape the industry going forward.

Share Keeping Brand Loyalty as Eyes Wander

Sign up to save your podcasts

Keeping Brand Loyalty as Eyes Wander

Keeping Brand Loyalty as Eyes Wander