Steve and Pacha sit down with Dr. Richelle Knowles, Sherman Board of Trustee member and grad, family chiropractor, and co-creator of Mile High, to talk about what it really means to be authentic in a profession full of mixed messages. Richelle digs into how incoherent messaging confuses the public, why every office needs a clear, subluxation-and-nervous-system story, and how to use coaching, scripts, and systems without losing yourself. She also gets real about the everyday struggles, staffing, new patients, and missing business skills, and why mentorship and community are non-negotiable if you want a sustainable, congruent practice.