We all want to grow our business. I've never met anyone who told me, “My business is too big. I wish it would shrink a little.” But with that growth comes growing pains. One of the biggest challenges is keeping consistent branding while growing your business. Your brand represents you. It needs to be something people recognize and familiar. But it also needs to be consistent. You can't constantly change your brand and expect customers to develop loyalty and trust for your company. But as your company grows, it becomes more and more difficult to keep that balance. In this episode we discuss how to manage the balance of keeping consistent branding while growing.