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Ever been told Stop acquiring new donors until you've improved your retention rates? It's bad advice. We'll take a close look at the important dynamic between acquisition and retention and show you how to arrive at the right balance for your organization.
By Steven Screen, Jeff Brooks4.8
66 ratings
Ever been told Stop acquiring new donors until you've improved your retention rates? It's bad advice. We'll take a close look at the important dynamic between acquisition and retention and show you how to arrive at the right balance for your organization.