Mark Ashforth is a Perth/ Boorloo based fashion designer behind the label BOI-BOI. BOI-BOI is a unisex label that focuses on masculine workwear. Marks aim with the brand is to take a fun approach to casual fashion and push the average consumer to explore new silhouettes. In this episode we’re going to talk about the fashion scene in Australia and Perth, how Mark got started, what it’s like running a fashion brand in Perth, his goals for the future and more.