JJ Peterson, co-founder of Clean Simple Eats, shares how the brand evolved from sharing free recipes on Instagram in 2012 to launching its first product in 2018. Through years of providing valuable content, including community fitness challenges and macro coaching, they built a dedicated following and amazing products. The transition to creating their own high-quality products began with protein powders, nut butters, and their newest clear protein drinks, is driven by their commitment to only offer what they would personally use.