Rob Principe, Founder and CEO of Scratch Music Group, which includes the Scratch DJ Academy and Scratch Event DJs, the largest corporate DJ booking company, reveals how better understanding why people buy your brand is key to stronger relationships and growth. We talk about the recent Scratch Event DJs brand evolution and Rob reflects on emotional insights that gave him a new way to think about the brand benefits that his clients care about the most. Rob shares behind-the-scenes details about the brand evolution process, including the biggest surprises from customer interviews, discussions that were happening among his team, and how the brand has evolved to better reflect what makes it distinct and desirable. He describes his values and approach that prioritizes giving people your best and treating every transaction as if it were the only one.

Contact Info:

Rob Principe - https://www.linkedin.com/in/rob-principe-96a134/

Kevin Perlmutter - https://www.limbicbrandevolution.com/

Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC

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