In this episode of The Purposeful Strategist, Belden Menkus speaks with Gavin Slark, CEO of SIG – a leading European supplier of specialist insulation and sustainable building products. With operations across six countries, connecting over 75,000 customers with expert solutions, SIG is on a mission to become the best provider of specialist construction and insulation products in Europe. Gavin joined SIG in 2023, bringing decades of industry leadership experience and a clear ambition to guide SIG through its next phase of growth. Gavin shares his approach to strategy over a multinational business – guided by a philosophy to keep it simple. The discussion explores:

·      Why keeping strategy simple is key to having a higher chance of delivery – and ensuring everyone understands it

·      The challenges around financial viability when decarbonising a large distribution organisation

·      Why confidence and trust in the authenticity of your people are essential qualities of leaders

How SIG balances local insight with shared purpose and strategic goals as a multinational organisation