Join us as we welcome William Massena back to Keeping Time podcast. Fresh from Geneva Watch Days, join us as we catch up with William, one of the most knowledgeable and highly respected authorities on all things watches. With a breadth of knowledge spanning the entire history of watchmaking, the former CEO of Antiquorum Watches (auction house) and Managing Director of Time Zone offers a perspective and level of expertise few can challenge. The conversation begins with a deep-dive into the newest product launch from Massena Lab, a striking and unique vintage-inspired, modern take on a classic Regatta Yacht Timer. William explains the unique design approach and discusses his partner for this latest collaboration. The new watch is the first piece launched by a new watch company, ALBISHORN, with a very interesting design-ethos. The patented movement is just one noteworthy element of the new watch. Following discussion of William's eponymous brand, Massena Lab, we switch gears to discuss the recent Geneva Watch Days (GWD). Created just a couple of years ago, during the pandemic, William fully describes the purpose behind the show, the founders of the event and the experience of attending. Let's just say that any watch event that can be enjoyed wearing shorts and flip-flops whilst sipping Rosé is surely worthy of serious consideration.  William brings the show to life for our listeners and fully describes the vibe, experience and intentions of this important newcomer to the watch-industry calendar. The newest GWD releases are discussed. Of course, being a conversation between watch nerds, William Massena and Jeremy Oster, the conversation meanders and explores side-topics with a great detour into unraveling the history of the modern Breguet brand (pre-Swatch Group) and Daniel Roth. The conversation further delves into the early history and importance of FP Journe and Vianney Halter and the connection with Breguet. Incredibly, this fascinating conversational diversion occurs whilst discussing Konstantin Chaykin's record breaking "ThinKing" watch. As always, the conversation with William is natural, free-flowing and filled with information and insight that will be new, even for the most knowledgeable listeners. We hope that you enjoy this conversation as much as we enjoy creating Keeping Time Podcast.

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