We are delighted to welcome Mr Hoffmann as a returning guest on Keeping Time Podcast. Patrik last appeared a few years ago as CEO of Ulysse Nardin. Patrik Hoffmann was instrumental in building Ulysse Nardin into one of the strongest luxury brands alongside then owner, Rolf Schnyder. Following the passing of the Mr Schnyder, Patrik continued to lead the brand and secure a buyer for the important brand. Following the sale, Patrik stepped down and has been busy behind many scenes, from De Bethune to Chronoswiss and other ventures. Today, Patrik has assumed the role of CEO for Favre Leuba, one of the oldest continually operating Swiss watch brands, dating all the way back to 1737. Join us as we chat with Patrik and learn about this storied brand with strong historical connections to India as well as important connections to famed watchmakers including Patek Philippe and Jaeger LeCoultre. The incredible history, dating back 287 years, provides a world of inspiration from which Patrik Hoffmann can draw inspiration. Listen in as we discuss important milestones, why Mr. Hoffmann was drawn to this company and why it was important for him as Chairman of the Board to assume the role of CEO today. As always, the conversation is free-flowing and explores many topics along the way with surprising insights. We discuss the historical inspiration for specific collections in the current line-up as well as the philosophy, positioning of the brand and strategy for building the historically important Favre-Leuba into an important brand today. Patrik Hoffman presents a clear mission and vision for the brand. We discuss everything from construction of the watches, assembly and the the all-important movement partner and unique value proposition. Thank you for downloading, sharing and enjoying Keeping Time podcast. You are the reason that we do what we do. Visit our blog page for the list of podcasts and photos relating to topics discussed. https://blog.osterjewelers.com/category/podcast/