Every B2B SaaS company is now living in the era of AI-driven product release cycles.

But do you need to overhaul your entire launch playbook? Not exactly, according to Jarod Greene, Chief Marketing Officer at Vivun. While speed to market has never been faster, the real challenge is balancing agility with consistency and making sure every update gets the right level of attention. Is it a major release, a minor update, or just maintenance? In this episode, we dive into how to adapt launch strategies for the AI era, measure success with immediate customer signals, and keep messaging consistent even when product roadmaps change overnight.