In this week’s episode of The K-pop in India Podcast, we’re back with Keeping Up with K-pop — and this time, it’s largely a BTS conversation.

From solo-era developments to global positioning, we unpack how BTS continues to shape the industry narrative — on charts, in brand partnerships, and across international markets.

We break down:

• What’s happening across the members’ individual activities

• Streaming and chart implications

• How their strategy reflects larger K-pop market trends

• Why Indian fans should still be paying close attention

This isn’t just a recap — it’s context. Because even in transition, BTS remains a benchmark for scale, loyalty, and global impact.