Keeping Up with What’s New in Decoration with Jason Murphy

Jason Murphy is SanMar’s Strategic Manager of Affiliate Relations — though we like calling him our decoration expert. The Decorator Relations Team he’s part of works with the embroiderers, screen printers and other decorators to find solutions to challenges they may have in their shops. Want to know how dedicated he is to the art of decoration? He used to run a decoration shop out of his own garage!   In this episode, Jason explains how his decoration expertise helps SanMar customers make the best possible purchases, emphasizes why attending tradeshows is crucial to keeping up with trends and talks about how shops can set themselves apart from the competition.   THE FINER DETAILS OF THIS EPISODE:   How Jason went from working on F-18 planes to embroidering hats. Why he finds the problem-solving side of his job so rewarding. How you’ll get a lot more out of attending a tradeshow than browsing the web for style inspirations. The decorator’s key to measuring success and how social media plays a big part in it. His biggest piece of advice for decorators entering the industry. The consequences of not digitizing well. Some neat trends that have caught Jason’s eye lately. What smaller decorators and shops can do to set themselves apart from the competition.   QUOTES:   “We are a solutions-providing portion of SanMar.”   “My favorite part, truly, is helping those customers take that next step.”   “Every shop I go into, I learn something too.” LINKS: SanMar Decorator Relations Team: https://www.sanmar.com/resources/decorator-relations SanMar U homepage: http://www.education.sanmar.com/   SanMar’s Facebook: https://www.facebook.com/sanmarcorp/   SanMar’s Twitter: @sanmar_corp   SanMar’s Instagram: @sanmar_corp