In this episode, Melinda Emerson welcomes guest Nicole Snow, discussing her journey to social entrepreneurship, the secret to her business success, and her commitment to social entrepreneurship. They delve into strategies to drive online sales, the role of online ads, and the impact of contests on small businesses. The episode concludes with their favorite business books.

(0:00) Introduction to the SmallBizChat with Melinda Emerson and guest Nicole Snow

(1:27) Nicole Snow's background, business description and journey to social entrepreneurship

(5:56) The secret to Nicole's business success and financial management strategies

(8:43) Nicole's commitment to social entrepreneurship and its impact on her business

(10:52) Sponsor: Melinda Emerson's book "Fix Your Business"

(11:22) Strategies to drive sales to an online business and the importance of authenticity

(13:06) Focus on the most fruitful sales channels and the role of online ads

(14:07) The impact of contests on small businesses and Nicole's favorite marketing tips

(15:34) Nicole and Melinda's favorite business books

(16:05) Closing remarks and podcast outro