In this episode of CoatingsCast, Karen Edwards sits down with Jeff Hung and Marisol Masferrer from Kool Seal, a Sherwin-Williams' brand, to discuss sales and customer support in the coatings space. The Kool Seal team describes how a customer-centric culture within your sales team can support contractors and grow relationships. They outline some of the factors unique to the roof coatings sales and how to address them to help contractors break into this growing market. Listen now to hear great insights for coatings contractors and suppliers alike from this experienced sales team backed by Sherwin-Williams.

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