In this episode of Attention Retention, Jackie McManus and Tim Ridley explore the importance of driver recruiting and retention in the trucking industry. Companies are shifting their focus from constant driver recruitment to finding ways to retain their current drivers.

One effective approach is recognizing and appreciating drivers through various means, such as turning sign-on bonuses into retention bonuses and implementing recognition programs. Moreover, leaders are actively getting involved and building personal connections with drivers, fostering a better work environment from the top down.

By valuing their drivers and addressing their needs, companies can reduce turnover rates and create a more satisfied workforce. Driver recognition programs, annual bonuses, and safe mile bonuses are just a few ways companies are rewarding and retaining drivers. With a focus on retention, the trucking industry aims to improve driver satisfaction and overall company growth.