Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media

Kei Koyama: The J.League breaks ou


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TOPICS

Bringing top talent in Asia to J.League

Why focus on Thailand

How the league helps the clubs sign players. “It’s a bridge between the club and the league”

The impact of the major players coming in Iniesta, Podolski, Torres

The DAZN deal and its strategic role "DAZN is a partner to develop the League together"

The split between free-to-air and DAZN

The digital asset hub/ consolidating assets in the club and opening up.

Learning for the NBA and other leagues over the use of highlights

The importance of the relationship with the clubs

Why the 2011 earthquake was behind the international expansion strategy

Using tours as a tool for international expansion

The most popular European League in Japan

The possible boost of the Olympics and Rugby World Soccer

Using data from the DAZN dealing

The typical J.League experience and demographics. Has it been planned or organic

The women's league being organized differently

The importance of the national team in the growth of the league and part of being the best team in Asia

The initial vision for 100 pro clubs. How they are looking to expand the leagues

Helping J.League clubs win the AFC Champions League

...more
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social mediaBy MrRichardClarke

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