Starting of the podcast with exciting naming rights news from Armaan (0:30), we briefly tip our toes into cryptocurrency talk (5:20). Related: If anyone knows how to help Will with mastering the Top Shot marketplace, please email him directly.

Then, we dive into a great conversation with Keira Emerson, discussing how to leverage a championship for more data, engaging fans outside of the arena, and some best-practice talk on surveying fans. (15:30) By the end of the convo, you'll be screaming, "Play Gloria!"

(Also, for context, here's some background on the "Power Play Dance" that's discussed in our interview.)