Keith Barber, Director of Digital Customer Experience at Tyson Food Service, joins us to talk about how he turned to data to understand what part of the purchaser's journey could be influenced by content his team creates.

Keith Barber (Director of Digital Customer Experience, Tyson)

Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI.In Pros &amp; Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth.&nbsp;In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content.Learn more at https://www.knotch.com/podcast

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Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI. In Pros & Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth.  In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content. Learn more at https://www.knotch.com/podcast

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Keith Barber (Director of Digital Customer Experience, Tyson)

Keith Barber (Director of Digital Customer Experience, Tyson)