Publishers are using tactics like header bidding and entering private exchanges in an attempt to be programmatically self-sufficient. We talk to two of them about how it's going.

Publishers are using tactics like header bidding and entering private exchanges in an attempt to be programmatically self-sufficient. We talk to two of them about how it's going.

Publishers are using tactics like header bidding and entering private exchanges in an attempt to be programmatically self-sufficient. We talk to two of them about how it's going.

Keith Grossman and Julie Clark: How publishers like Bloomberg and Hearst are taking back control

This podcast features the best sessions from Digiday events. Hear leading executives from publishers and brands discuss the modernization of media and marketing.

Share Keith Grossman and Julie Clark: How publishers like Bloomberg and Hearst are taking back control

Sign up to save your podcasts

Keith Grossman and Julie Clark: How publishers like Bloomberg and Hearst are taking back control

Keith Grossman and Julie Clark: How publishers like Bloomberg and Hearst are taking back control

More shows like Digiday Live

The Digiday Podcast

The Modern Retail Podcast