Ep. 35: Keith Howe - Rangers Valley Marbled Beef

Keith Howe is the Managing Director of Rangers Valley, one of the world’s most respected premium marbled beef producers, which is owned by the publicly listed, Japanese conglomerate, Marubeni. Specialising in long fed pure Black Angus and Wagyu cross breeds, Rangers Valley has been drastically impacted by the worst Australian drought in living memory. This is a conversation around navigating the drought, balancing the unprecedented export demand with preserving their domestic market, and the challenges of not depreciating brand equity through new distribution channels.