How do you put power into the hands of local communities to preserve and celebrate their culture?

And how hard is it to operate in the creative arts when you didn't go to university?

Keith Jeffrey began his career as a 19-year-old with a passion for music and a desire to deliver fantastic experiences to his de-industrialised community.

Today, he helps working-class professionals to thrive in professional environments where class and accent bias are used to hold people back.

In our conversation we discuss:

* The positive power of giving Government funding to teenagers

* The importance of preserving culture in working-class communities

* How it feels to be involved in some of the UK's foremost cultural projects when you've not been to the 'right' theatres

* Why class is still an issue

* How being honest about our backgrounds and experiences makes for a more balanced workplace

There's also some incredible insights and stories from Keith's own career including bringing Nirvana to the UK and providing a stage for David Bowie! Connect with Keith on LinkedIn here: https://www.linkedin.com/in/keithjeffrey/

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