<p>Julian Keith, Director of Admissions and School Communications at XCL World Academy (and previously Director of Admissions and Marketing at GESS), chats with James & Nik about personalising admissions comms via Hubspot automations, the competitive landscape in Singapore, his journey from Newcastle to Surabaya, and how school tours keep him sane.</p>

Julian Keith, Director of Admissions and School Communications at XCL World Academy (and previously Director of Admissions and Marketing at GESS), chats with James & Nik about personalising admissions comms via Hubspot automations, the competitive landscape in Singapore, his journey from Newcastle to Surabaya, and how school tours keep him sane.

<p>Julian Keith, Director of Admissions and School Communications at XCL World Academy (and previously Director of Admissions and Marketing at GESS), chats with James &amp; Nik about personalising admissions comms via Hubspot automations, the competitive landscape in Singapore, his journey from Newcastle to Surabaya, and how school tours keep him sane.</p>

Keithing it real ft. Julian Keith

The MADness Podcast brings you the top stories, insights, and best practice from leaders across the world of school marketing and admissions. It’s hosted by education and marketing bods (and brothers), Nik and James Higgins. 
Expect brilliant anecdotes, the lowdown on the latest tech, and the inside track on what really works when it comes to effectively engaging today's families.

The MADness Podcast is brought to you by doris: the marketplace connecting families and international schools. Try doris: https://www.doris.school/.

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The MADness Podcast brings you the top stories, insights, and best practice from leaders across the world of school marketing and admissions. It’s hosted by education and marketing bods (and brothers), Nik and James Higgins. Expect brilliant anecdotes, the lowdown on the latest tech, and the inside track on what really works when it comes to effectively engaging today's families. The MADness Podcast is brought to you by doris: the marketplace connecting families and international schools. Try doris: https://www.doris.school/.

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Keithing it real ft. Julian Keith

Keithing it real ft. Julian Keith