Julian Keith, Director of Admissions and School Communications at XCL World Academy (and previously Director of Admissions and Marketing at GESS), chats with James & Nik about personalising admissions comms with Hubspot automations, the competitive landscape in Singapore, and his journey from Newcastle to Surabaya.

Julian Keith, Director of Admissions and School Communications at XCL World Academy (and previously Director of Admissions and Marketing at GESS), chats with James &amp; Nik about personalising admissions comms with Hubspot automations, the competitive landscape in Singapore, and his journey from Newcastle to Surabaya.

Keithing it real ft. Julian Keith

<p>The MADness Podcast brings you the top stories, insights, and best practice from leaders across the world of K12 marketing and admissions. It’s hosted by education and marketing bods (and brothers), Nik and James Higgins. Expect brilliant anecdotes, the lowdown on the latest tech, and the inside track on what really works when it comes to effectively engaging today's families. The MADness Podcast is brought to you by doris: the school discovery platform for parents. <a rel="noopener noreferrer nofollow" href="https://www.doris.school/" target="_blank">Find your school on doris here</a>.</p>

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The MADness Podcast brings you the top stories, insights, and best practice from leaders across the world of K12 marketing and admissions. It’s hosted by education and marketing bods (and brothers), Nik and James Higgins. Expect brilliant anecdotes, the lowdown on the latest tech, and the inside track on what really works when it comes to effectively engaging today's families. The MADness Podcast is brought to you by doris: the school discovery platform for parents. Find your school on doris here.

<p>The MADness Podcast brings you the top stories, insights, and best practice from leaders across the world of K12 marketing and admissions. It’s hosted by education and marketing bods (and brothers), Nik and James Higgins. Expect brilliant anecdotes, the lowdown on the latest tech, and the inside track on what really works when it comes to effectively engaging today's families. The MADness Podcast is brought to you by doris: the school discovery platform for parents. <a href="https://www.doris.school/" rel="noopener noreferrer">Find your school on doris here</a>.</p>

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Keithing it real ft. Julian Keith

Keithing it real ft. Julian Keith