November 24, 2022

Kelby May: The Rise of the Streamer

33 minutes

From esports to Just Chatting, few creators are as influential as streamers. And few people know this better than Kelby May, EVP Partnerships at Loaded, a firm that specializes in talent management, brand strategy, and monetization – all through the lens of streaming and the creative class that's making it so wildly popular. I sat down with Kelby to discuss:

The history of streamers and streaming platforms

The ins and outs of managing this unique blend of talent

The evolving dynamic between streamers and the brands trying to activate with them

And the growing importance of authenticity, immersion, and play.

...more