This week I sit down with my friend Kellan Lutz. Kellan is most famous as one of the stars in the massively successful movie franchise, “The Twilight Saga.”  Due to this four billion-dollar, international behemoth, Kellan Lutz’s global awareness continues to grow exponentially. 

Kellan is fast on his way to becoming not only an International movie star, but a trusted celebrity in the branding/licensing and endorsement space, and a much sought after Star in the fitness/health arena.  Having solidified himself among the fashion elite as the celebrity Calvin Klein Underwear model in 2010, Kellan has since been approached from high profile companies including soft drinks, computers & cell phones, retail, airlines, automobiles, and exercise related products and services.   Kellan recently partnered with several Fortune 500 brands on unique branded content for Toyota, Mumm Champagne, Proctor & Gamble’s Mr. Clean, and currently as the face of Geoffrey Beene for their international suit line.