Born into a family of painters, musicians, and designers for Hallmark, and growing up in the art-centric city of Kansas City, Missouri, creativity was an encompassing part of Kellie Sirna's childhood. After pinpointing her passion for interiors and spending a decade at Duncan Miller, Sirna set out on her own. Her multifaceted firm, Studio 11 Design, which has offices in Austin, Dallas, and New York works with some of the biggest names in the hospitality including IHG, Kimpton, and Omni. Rather than limiting herself to one area, Sirna has grown her firm from solely interiors to branding, and art development and procurement.

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