Kelly Evans is the Chief Executive at Social Change, a UK social research and social campaign company. They use research, insight, behavioural theory and psychology to design campaigns and programmes to lead behaviour change. They tackle issues such as, obesity, smoking, gun, crime, alcohol harm, climate change, recycling, litter, water usage, flu, cancer prevention and addictions.
In this podcast, Kelly outlines how she niched down and found her passion after being made redundant. As the first BCORP certified agency in Lincolnshire, Kelly outlines the process and impact of going through this journey.
As a behavioural science agency, Kelly discusses the biggest shifts in human behaviour and how fully remote work is impacting people’s mental health. Find out what keeps Kelly up at night, how being risk averse helps the sustainability of her business and how she focuses on utilisation rates to secure the dream £100K a head figure for her team.
If you want to make your agency more profitable, this is the podcast episode for you.
Topics Covered
1:45 - Influencing human behaviour with the power of understanding behavioural science
3:32 - How Kelly secured her first client after being made redundant and the types of campaigns Social Change works on
8:05 - The shift/behaviour change since pandemic
9:04 - Working fully remote isn’t good for anyone’s health
11:20 - WHY and the process of becoming a BCORP
16:39 - Advice to anyone going through a BCORP
18:55 - What to do when things are tough
21:40 - How being risk averse helped Kelly navigate tough periods
25:44 - Keeping cash reserves
27:20 - What keeps Kelly up at night
29:13 - The pipeline challenge, getting and converting new business
34:44 - Utilisation rates and how Social Change is hitting the £100K a head number
46:30 - Book recommendations
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By Richard HillKelly Evans is the Chief Executive at Social Change, a UK social research and social campaign company. They use research, insight, behavioural theory and psychology to design campaigns and programmes to lead behaviour change. They tackle issues such as, obesity, smoking, gun, crime, alcohol harm, climate change, recycling, litter, water usage, flu, cancer prevention and addictions.
In this podcast, Kelly outlines how she niched down and found her passion after being made redundant. As the first BCORP certified agency in Lincolnshire, Kelly outlines the process and impact of going through this journey.
As a behavioural science agency, Kelly discusses the biggest shifts in human behaviour and how fully remote work is impacting people’s mental health. Find out what keeps Kelly up at night, how being risk averse helps the sustainability of her business and how she focuses on utilisation rates to secure the dream £100K a head figure for her team.
If you want to make your agency more profitable, this is the podcast episode for you.
Topics Covered
1:45 - Influencing human behaviour with the power of understanding behavioural science
3:32 - How Kelly secured her first client after being made redundant and the types of campaigns Social Change works on
8:05 - The shift/behaviour change since pandemic
9:04 - Working fully remote isn’t good for anyone’s health
11:20 - WHY and the process of becoming a BCORP
16:39 - Advice to anyone going through a BCORP
18:55 - What to do when things are tough
21:40 - How being risk averse helped Kelly navigate tough periods
25:44 - Keeping cash reserves
27:20 - What keeps Kelly up at night
29:13 - The pipeline challenge, getting and converting new business
34:44 - Utilisation rates and how Social Change is hitting the £100K a head number
46:30 - Book recommendations