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Kelly Goetsch from commercetools: If You Want to Engage Customers, You Have to go Headless
Kelly Goetsch, chief strategy officer for commercetools, is an evangelist for a headless approach to ecommerce. He's recruited leaders from some of the biggest names in ecommerce to advance the idea of microservices, API-first, cloud-native, multi-tenant SaaS and headless (MACH). Learn more about the MACH Alliance, commercetools' groundbreaking approach to ecommerce and what Goetsch thinks about the future of ecommerce as he sits down with Digital River's Ted Rogers for the Commerce Connect podcast.
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By Digital River
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Kelly Goetsch, chief strategy officer for commercetools, is an evangelist for a headless approach to ecommerce. He's recruited leaders from some of the biggest names in ecommerce to advance the idea of microservices, API-first, cloud-native, multi-tenant SaaS and headless (MACH). Learn more about the MACH Alliance, commercetools' groundbreaking approach to ecommerce and what Goetsch thinks about the future of ecommerce as he sits down with Digital River's Ted Rogers for the Commerce Connect podcast.