Lipstick Economy interviews Kelly Goldsmith about the concept of scarcity. Goldsmith is a behavioral scientist, Vanderbilt professor, and marketing expert who has presented a very popular TED talk, How to Make the Most Out of Not Having Enough.

Kelly Goldsmith: Scarcity, Strategy & The Lipstick Economy

On this season of Lipstick Economy, co-hosts Jamie Dunham, founder of Brand Wise, and Melinda Hudgins Noblitt, Brand Marketing Manager at Asurion, will dive deep into the misconceptions of marketing to women and highlight stories of marketing leaders who are making a difference.

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Kelly Goldsmith: Scarcity, Strategy & The Lipstick Economy

Kelly Goldsmith: Scarcity, Strategy & The Lipstick Economy