Kelly Love’s business idea was born from the need to live a healthier life free of the toxic chemicals we unknowingly surround ourselves with daily.

As a co-founder of Branch Basics, a plant and mineral-based cleaning product line, Kelly wants to teach consumers how to integrate healthy, non-toxic products into their lives while removing harmful ones.

"I'm just really hoping people understand that what we put in, on and around our bodies everyday matters and it makes a difference for our long-term health and our everyday quality of life," Kelly says.

On this episode of The Empowered Challenger, Kelly discusses how Branch Basics created a product to replace toxic cleaning chemicals and how her team uses consumer education to shed long-held notions of what a cleaning product should be. She also shares how they made a successful comeback after completely shutting down their brand to stay true to themselves.