Meet Kelly Mooney, president and chief experience officer of Resource Interactive, a Columbus, Ohio-based digital agency representing big brand clients including P&G, Victoria's Secret, HP and Best Buy. Kelly's new book (her second) is about the shift in marketing to a world of consumers who are all "famous" for something and who would rather create than consume their media. "The OPEN brand: When Push Comes to Pull in a Web-Made World."Kelly walks us through some of her recent work for Gain, Pink from Victoria's Secret and Shaw Floors. Sam Decker of Bazaarvoice and Pete Blackshaw of Nielsen Online post thorny questions about slipperiness and being "truly open" as a company. Go on a wild ride through white water rapids in a blizzard at the end of the show and find out Kelly's key take away from the experience that pushed her edge the hardest in her life.Kelly Mooney is a very strategic, big thinker about the ever-changing landscape of online marketing. OPEN flawlessly sums up the sea change in consumer marketing and she provides solid council to her clients and shares those insights with the rest of us through her excellent books. Get to know this VIP of the marketing world on this fun and informative episode.