In Episode 29 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella sit down with Kelly Stanze, SEO Specialist at Hallmark, for a timely deep dive into seasonal SEO, career pivots, mental health, and what it’s really like optimizing for the holidays at a brand known for owning the season.

Kelly shares how she went from social media to SEO, rebounded from an early layoff, and found her stride working in-house at Hallmark—while juggling agency experience, freelance side gigs, and the joys of raising a toddler (with 26 pets!).

🎯 What you’ll hear: 

• How getting laid off led Kelly to discover SEO
• The difference between agency and in-house SEO culture
• Why building evergreen holiday content matters more than ever
• A full breakdown of SEO for Q4: planning, content timing, and code freeze prep
• What it’s like launching Christmas content in March
• The “poop” side of retail SEO and stocking stuffers gone wild
• SEO horror stories: disallowed robots.txt, site crashes, firewall fails
• A reality check on burnout, motherhood, boundaries, and real work-life integration
• The underrated power of empathy, collaboration, and building trust across teams

Sponsored by Moving Traffic Media

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