Following on from last week’s episode on funnels and freebies, this episode goes a bit deeper… how to actually create one that attracts your ideal customer and builds trust, rather than pushing people away.
You’ve probably come across it yourself online… “take this free quiz” or “download this free checklist,” only to find the actual results or resource are locked behind a paywall. It feels frustrating, and for children’s activity providers, where trust is everything, it can do real damage.
In this episode, I cover:
•What makes a freebie genuinely ethical (you promise something, and you deliver exactly that, for free)
•Why the “promise free, then paywall” approach backfires, including unsubscribes and lost trust
•Side-by-side examples of manipulative vs ethical freebies, including quiz results and meal plans
•5 simple steps to creating a freebie with integrity: being clear in your promise, giving a quick win, connecting naturally to your paid offer, respecting people’s inboxes, and thinking long term
•Why this matters especially for children’s activity providers, whose audience is often already cautious online
Key takeaway: a good freebie should attract the right people to you, not push them away. Ask yourself, will they walk away with value even if they never buy from you? If yes, you’ve got it right.
Have a listen for the full breakdown, and some practical examples you can apply straight away.
Want to fill more classes?
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