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September 14, 2022

KELTON/ MATERIAL - Gareth Schweitzer (Co-Founder/ President). Why are most researchers so bad at storytelling? Learning from journalism; founding Kelton; how to build lasting client and agency relationships.

45 minutes

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Gareth Schweitzer (ex-President/ Founder @ Kelton, Vice Chair @Material) gives great insight from his background as a White House correspondent around crafting compelling stories, founding a highly respected agency in Kelton, deciding how and when to integrate into a bigger group, and so much more....

Brought to you by Horizon https://www.gethorizon.net/

In this episode we cover:

Gareth falling off stuff
From the White House beat to consumer insights
Shaking up storytelling
Learning from journalism
From starting an agency to sale
Tips to build client relationships and sales
Effectively integrating agencies
What comes next? Predictions.....

Ands some great book recommendations...

TOWNIE : ANDRE DUBUS III
THE OTHER WES MOORE, ONE NAME, TWO FATES: WES MOORE

All episodes available at https://www.insightplatforms.com/podcasts/

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