In Deep with Angie Coiro: Interviews

Ken Auletta - Frenemies: The Epic Destruction of the Advertising Industry (And Why This Matters)

07.28.2018 - By In Deep Radio ProductionsPlay

Download our free app to listen on your phone

Download on the App StoreGet it on Google Play

Show Summary: We’re soaking in advertising. Online, on billboards, flashing on sidewalks – iSpace in Japan plans to project ads on the moon by 2020.     But advertising is no longer a robust industry. Consumer distrust and ad-killing technology have frayed it into hostile camps with uncertain futures. Still: if you’re not in the business, why should you care?     Because, Ken Auletta says: no advertising means no media.Auletta adds to his long career as a savvy observer of American business and communication with Frenemies: The Epic Destruction of the Advertising Industry (And Why This Matters). Auletta is uniquely positioned to probe this latest turn in a key industry. He’s penned the “Annals of Communications” column for The New Yorker since 1992; he’s profiled the greatest influencers of media both traditional and digital, including Bill Gates, Rupert Murdoch, and Ted Turner.

More episodes from In Deep with Angie Coiro: Interviews