In the second episode of EOD Drinks, VinePair staff writer Tim McKirdy and the editorial team are joined by Ken Austin, co-founder of Conor McGregor’s Proper No. Twelve Irish Whiskey and Dwayne "The Rock" Johnson's Teremana Tequila. Austin shares his experience launching two of the world's most successful celebrity spirits brands, and explains why star status alone doesn't guarantee success.

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