A mining company’s success is not just the ore in the ground but also its social licence to operate. Without this social licence, it is very difficult for a mine to get off the ground.That’s why every mining company needs a “why factor. Ken Brinsden is CEO and Managing Director of one of the most important lithium and tantalum projects, globally, Pilbara Minerals.His passion for mining is contagious, and he reckons we need to spread that passion to the general community.